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This guide shows you how to shape a LinkedIn presence that reflects conscious business principles without resorting to gimmicks. In particular, you’ll learn to:

  • Clarify your message and define your target audience so your profile and content resonate with the people who share your values.

  • Craft a profile that highlights both your expertise and your ethos, from headlines and summaries to featured content and recommendations.

  • Create content that informs or inspires rather than merely promotes, including planning a sustainable posting rhythm and repurposing assets across formats.

  • Engage effectively and respectfully: comment, message, and participate in groups in ways that foster genuine dialogue and mutual support.

  • Measure progress without getting lost in vanity metrics, focusing on indicators like meaningful conversations, collaborations, and aligned opportunities.

CHECKLIST for Daily/Weekly/Monthly Action

CONTENT PLANNER with Suggested Post Catergories

UNLOCKING LinkedIn for Conscious Business Practitioners

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